Your Total Research Resource

Seymour Insights is a full-capabilities marketing research firm. We are focused on designing, executing and delivering timely, high-quality analyses to support business decision-making.

So what's different about us? We are your out-sourced marketing research department.

We are a marketing research company of experienced professionals who serve as your total research resource. In today's rapidly-changing competitive environment, marketing research departments are challenged to provide even more insights with fewer resources and shorter business cycles.

By working as an internal resource with your clients and employees, we provide the services to help your marketing research teams reach the their full potential. We help to reduce the time your team spends on the research basics so they can create more value being a strategic partner with their clients.

Seymour Insights provides:

• Project design
• Project management
• Analytics
• Reporting

Seymour Insights - Your full-service marketing research partner
Give us a call. You will like working with us.

Marketing Research Capabilities

Seymour Insights conducts a broad range of research projects across a large variety of respondents and industries. We have deep experience with a wide array of methodologies and advanced analytics and global geographic coverage. Seymour Insights works with clients to determine the approach that is best for them.

Seymour Insights specializes in the design and execution of quantitative and qualitative marketing research supporting many types of business decisions including:

• Identifying and prioritizing customer needs and requirements
• Understanding the purchase process to identify key decision drivers
• Segmenting the market to determine the most profitable targets
• Measuring brand performance - awareness, familiarity, consideration, image
• Understanding customer attitudes and product usage behavior
• Tracking employee satisfaction and customer loyalty
• Determining optimal product pricing and positioning
• Identifying market preference for product naming and design

About Us

Brent Seymour leads Seymour Insights' marketing research practice and has over 15 years of global marketing research experience - including a Masters In Marketing Research from the University of Southern Illinois. Brent has 5 years as a research supplier and 10 years as a client of marketing research. He brings in-depth expertise in new product development, market development and understanding what is truly important to customers.

In addition to completing over 500 different marketing research projects to support business decision making, Brent created the Market Intelligence function at Alta Vista, directed HP's e-business strategic planning efforts and managed competitive analysis to optimize customer experience and led research teams for Zyman Group as Director of Insights to develop new markets and renovate product lines.

Seymour Insights has extensive experience in understanding the market issues of Consumers, Small/Medium Businesses and B2B. Our work with industry leaders such as ConAgra, Alcoa, Anheuser-Busch, Boehringer Ingelheim, Best Buy, Coca Cola, Miller Brewing, Johnson & Johnson, Johnson-Diversey, Reuters, Aon, TNS, Hallmark, Alta Vista, Intel, Microsoft, Dell and Hewlett-Packard means we understand what customers value and how to make that information more actionable.